XYZ Reality had built its name on managed AR services for construction, but services alone would not scale. Transitioning towards product-led growth, the business needed its first customer-facing mobile product as part of its offering, and it had never shipped one before.

I led concept design for a native mobile app aimed at construction executives, validating product market fit through research with project managers and defining an information architecture that could grow into future mixed reality features. From discovery through immersive prototypes, I designed the dashboards and onboarding flows that gave the product its shape.

That work became the foundation of XYZ’s mobile product strategy.