XYZ Reality was transitioning from managed AR services to scalable product offerings, needing their first mobile product to diversify revenue streams.

I led concept design for a native mobile app targeting construction executives, validating product-market fit through user research with project managers and defining scalable information architecture for future mixed-reality features.

Working from discovery through immersive prototypes, I designed mobile dashboards and onboarding flows that established the foundation for XYZ's mobile product strategy.