Before digital, I spent several years designing complex user experiences in physical spaces: researching how people navigate urban centres, creating accessible, pedestrian-friendly environments, and translating technical constraints into human-centred solutions using GIS, BIM, and 3D Modelling.

I helped public authorities turn ideas into tangible strategies that became real places.

This foundation in translating complex requirements into actionable solutions became essential when I shifted to digitalising similarly complex industries like construction and finance.