Before digital, I spent several years designing complex user experiences in physical spaces - researching how people navigate urban centers, creating accessible, pedestrian-friendly environments, and translating technical constraints into human-centered solutions using GIS, BIM, and 3D Modelling.

I helped public authorities turn ideas into tangible strategies that became real places.

This foundation in translating complex requirements into actionable solutions became essential when I shifted to digitalizing similarly complex industries like construction and finance.